Investment Process
Our investment plans process can be summarised in 5 stages:
Understanding your objectives
We believe that a suitable portfolio can only be designed with a full and detailed understanding of your investment objectives, your risk attitude and your tolerance to risk. At the very heart of our investment process is the consideration of how much risk your portfolio should take. As a result, all of our portfolios have a clearly defined risk categorisation.
Strategic asset allocation
Many firms provide their clients with pre-determined asset allocations that depend heavily upon historical data. While we appreciate the value of such data, we believe that investment portfolios should be forward looking and reflect the economic landscape in which we live in today, as well as those we are likely to experience in the future. Michael Hughes CBE has worked with us to develop a strategic asset allocation model which brings together an informed view of the global economy spanning the next decade. This disciplined approach informs our views of asset allocations which are the framework of our investment process.
Tactical changes to asset allocation
We will make short-term tactical shifts in asset allocation based on current research, investment analysis of markets and other key indicators. This enables us to highlight opportunities to add to performance or to take risk off the table.
Disclaimer: This graph is for illustratory purposes only,
Fund manager selection and market conditions
We have developed our own structured and sophisticated fund manager selection process, which starts with screening all approved UK funds. This identifies a quantitative shortlist to which we add a qualitative overview.
Monitoring and managing the portfolio
Our reporting to you refers back to the original objectives and provides analysis of the asset class and fund manager performance. We monitor the portfolios constantly within our risk management system, which integrates technology and professional judgement into each stage of the investment process.

All of our portfolios are actively monitored on a regular basis and can be viewed online at any time. We provide you with regular reporting and review recommendations, including valuations, performance and market overviews.
InvestingNews & Case Studies
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