Cost vs Value: Would you pay £2 for a £1 COIN?

Now picture this: it’s raining, you’re running late for a meeting, the parking meter only accepts £1 Coins and you don’t see any alternative options around.

Or perhaps, you are at the supermarket for your weekly shop and you don’t have a coin for the trolley?

Would you be willing to pay £2 for that £1 coin in the search for comfort? Probably. Even though the price is £1, the value attained is more than a pound.

In financial planning, people are generally concerned about the cost of receiving sound financial advice. The initial cost can be a hurdle to accept, especially when you hear negative stories surrounding adviser fees.

As an adviser, my primary objective is to help my clients focus on the real value in the longer term, by using various tools and understanding those deep personal motives that adds quality and peace of mind.

The price, or the cost, of advice is measured in numerical terms (currency) but the value varies from client to client. Most clients want to expl